The Night Market Pitch

A cat and his human decide to go to a Chinese night market for the first time.

 

 Early Storyboard Thumbnails and Script

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TONE and GENRE

The overall tone of the short revolves around wonder. Although Pangpang’s conflicts are very real to him, the overall image will be more cute and playful. Because I want to convey a feeling of wonder, I want the aesthetics of the scenery to really shine through with details, color, and music.

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Target Audience

There is no defined audience for “The Night Market”. It includes no adult elements, and is meant to be a lighthearted short that appeals to all ages. It can appeal to those who have been to a night market before with nostalgic scenes and elements, and also depict an enticing adventure to those who haven’t been to one before. If this were to be expanded into a series, I think I would include slice-of-life stories depicting Pangpang’s perspective on daily activities with Yun, such as doing laundry, a spa day for the two of them, or visiting her family on Lunar New Year.

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Construction

I will be using Clip Studio Paint EX for the frame animation and painting. I modeled the night market in 3D and will rotoscope so it will be easier to draw the environment.

There will be no dialogue in my short. None of my characters speak, but I will see if I can find ambient talking noise on the platforms for background noise. I will mix all of it in Adobe AfterEffects or Photoshop when I am making my animatic. 

Environment 3D Model

This is the 3D model I made that I will be referencing during the making of this animation. The models for the buildings and stalls were found online.

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Photo References

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